Writing content for You website that works

So You have a website and You want to write some good quality content. No problem right? Well, as soon as You start You might realize that writing good content is actually not that easy. That’s why we have assembled these 10 useful tips to help You get going:

1. Less is more

Scale down Your text. People read only 25% percent of the content on a page. Users usually tends to skim through a page more than they read it.

Focus on what’s important – and drop the small-talk.

Rule: Get to the point, be clear and precise.

2. Say important stuff right away

Tracking online reading patterns shows that users read the title and the introduction text – from there on they start to skim through the rest of the page.

What does that learn us about writing online content? Instead of ending up with a conclusion after an article – we need to start with the conclusion.

And make the title count. The title and introduction should almost sum up the entire text – so that everybody gets the point. And don’t worry … the users who have the time or interest to read the rest will still do so.

Rule: Important things should be told right off the bat.

3. Headlines that sums it up

Just as this headline says; sum up the section below in the titles and subtitles. As people skim through a page they will still get the overall point.

The user should be able to tell almost entirely what the content is about just by looking at the headlines.

This also means that You should use headlines often. It makes it way easier for Your users to skim Your page and find the section that interests her or him.

Rule: Use headlines often – and let them summarize the text section below.

4. Lists are easy to skim through

Whenever You have a chance of using lists – do it! Lists are easy to skim. They will improve the overall readability of the page

Rule: Use lists whenever possible

5. Images can tell a lot

Images say more than a thousand words, right? At least if it is the right one. And they make Your page look more interesting to read.

Long passages of text can be a bit dull. As with headlines – make the images count; let them sum up what You’re trying to say.

Rule: Spice Your text up with an image.

6. Keep Your keywords in mind

Before You start writing make a short list of keywords. What is this page really about? Using the keywords might keep You from long-winded and non-related text passages. Instead they help You to keep focus on the page – and what it really should be about.

It is also good for SEO.

Rule: Stick to Your keywords to stay to-the-point

7. Make sure the text fills a need

That should be obvious right? Well, apparently not always. Before You right the text, consider which users might need the information and consider how to help them as good as possible. Afterwards read the content from a user-perspective.

  • Can You cut something out that isn’t really relevant?
  • Can You make the point more clear?
  • Can You provide more helpful links to prevent the user from getting stuck?
  • Can You improve headlines and readability on the text?

Rule: Know who You talk to, what You want to tell and why it’s important

8. Use links

Don’t let users get stuck on Your page. If they want to read more – they should be allowed to do so. Also use it to support Your statements as much as possible to improve the credibility of what You are writing. First and foremost link to Your own website – but don’t be afraid to lead users elsewhere to get more information.

Rule: Links – be generous!

9. Improve regularly

Do not consider a page done. Always get back to the text – read it again – improve.

You will learn better ways to express Yourself, see things in a different over time – or get to know Your clients better. Use that knowledge to improve Your text. Don’t expect to write the perfect text in first try. Learn and improve.

Rule: Improve Your text regularly. Value progress over perfection.

10. Write more

You will get better each time You write something. You will learn new stuff. The best way to improve is to continue writing as frequently as possible.

Rule: Write, write and write